De La Rosa highlights solvent-free avocado oil extraction

De La Rosa Real Foods & Vineyards is spotlighting the production process behind its 100% Pure Avocado Oil, emphasizing mechanical extraction without chemical solvents or refining agents. The company says the oil is designed for high-heat cooking and broad kitchen use, with no preservatives or additives.

Why it matters: - De La Rosa is leaning into process transparency as shoppers pay more attention to how cooking oils are made. - The company’s emphasis on solvent-free extraction and clean-label positioning targets consumers looking for a neutral, versatile oil without additives. - The product is positioned for high-heat cooking up to 520°F, which broadens its use beyond finishing oils and into everyday cooking.

What happened: - De La Rosa Real Foods & Vineyards said it is highlighting how its 100% Pure Avocado Oil is produced, from avocado selection through extraction and refinement. - The oil is mechanically extracted from the fleshy pulp of avocados using pressing and centrifugation. - The company said no chemical solvents are used during extraction. - The company said no chemical refining agents are used after extraction. - The product is marketed for consumers, retailers and food professionals through the company’s website.

The details: - De La Rosa says the crude avocado oil is refined into a mild culinary oil with a neutral flavor. - The oil is intended to let other ingredients remain the focus in recipes. - The product is not made exclusively from Hass avocados. - Depending on seasonal availability and sourcing, the oil may come from Hass, Fuerte, Pinkerton and Criollo avocados. - De La Rosa says relying only on Hass avocados does not automatically produce a better finished oil. - The avocados may be sourced from Spain, Peru, Kenya, Somalia, Mexico and the Dominican Republic. - The product contains no preservatives or additives. - The oil is Non-GMO, vegan, gluten-free, Kosher Parve and Kosher for Passover. - The oil is sold in 500 mL, 1-liter and 2-liter sizes.

Between the lines: - De La Rosa is differentiating itself from solvent-extracted oils by making its production method part of the brand story. - The mixed-variety, multi-origin sourcing suggests flexibility in supply and a focus on maintaining production across seasons. - The company’s messaging also pushes back on the common consumer assumption that Hass-only oils are inherently superior. - The broader portfolio in culinary oils, organic vinegars, organic grape juices, specialty foods and wines reinforces a brand built around kosher and organic-leaning pantry staples.

What’s next: - Consumers and trade buyers can learn more about the product or purchase it through the company’s website. - De La Rosa is likely to continue using process, sourcing and certification claims to stand out in the crowded avocado oil category. - The company’s social channels include Instagram, Facebook, YouTube, TikTok and X.

The bottom line: - De La Rosa is selling avocado oil as a process story: mechanically extracted, solvent-free, additive-free and built for both high-heat cooking and everyday use.